I need some help with this difficult case study and put this question "What should Mattel do" together. Case study attached. Thanks for all your assistance and I appreciate it.
Case Analysis of "Mattel: Crisis Management or Management Crisis"
Please read the Case Study titled "Mattel: Crisis Management or Management Crisis" and complete the following:
- Provide a brief summary of the case details, including background information and identification of key stakeholders.
- Answer the question presented in your text at the end of the case study. Provide a thorough response - a minimum of 3 paragraphs is a good guideline.
What should Mattel do?
Conduct some research to identify the outcome of the case and its impact- what events happened after those described in the text? What can be learned from the outcome of this case?
The case analysis should be three pages long and include references.© BrainMass Inc. brainmass.com September 18, 2018, 11:43 am ad1c9bdddf
Concern over products imported from China has been prevalent for years. Death of hundreds of people had been linked to ingredients used in Chinese manufacturing processes, including "200 people in Haiti and Panama" who ingested syrup containing the chemical diethylene glycol. Pet food has been found tainted, and seafood has been banned due to contamination. There is a high level of concern regarding the safety of shipments from China to the United States. Toy manufacturers were included in this controversy in that toys had been recalled for "lead contamination and sharp edges."
Mattel, the world's largest toymaker, was at one time lauded for its attention to safety in producing toys. However, with a change in management and an enormous loss in sales, certain safeguards appear to have been disregarded, allowing Mattel to fall into trouble. Intertek, the world's largest consumer product testing agency, discovered "high levels of paint on some Mattel toys." Upon investigation, it was discovered that local plant management in China had substituted use of a non-approved supplier for paint. Faced with the decision of whether to voluntarily recall the toys and alert the public to the problem, or wait for the understaffed Consumer Protection Agency to determine if the toys should be recalled, Mattel decided to voluntarily recall the toys. However, the company delayed the recall until it could set up a web site with information for retailers and consumers on the return policy. Mattel also explained the source of the problem and suspended use of the production factory. China's ...
This detailed solution offers help on Mattel case study; includes brief summary of case, background information, identification of key stakeholders and answers to case study. Also, includes suggestions for the company as well as outcome of case. Includes APA formatted references.