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Business Analysis for a Case Study on Mattel

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I need some help with this difficult case study and put this question "What should Mattel do" together. Case study attached. Thanks for all your assistance and I appreciate it.

Case Analysis of "Mattel: Crisis Management or Management Crisis"

Please read the Case Study titled "Mattel: Crisis Management or Management Crisis" and complete the following:

- Provide a brief summary of the case details, including background information and identification of key stakeholders.

- Answer the question presented in your text at the end of the case study. Provide a thorough response - a minimum of 3 paragraphs is a good guideline.

What should Mattel do?

Conduct some research to identify the outcome of the case and its impact- what events happened after those described in the text? What can be learned from the outcome of this case?

The case analysis should be three pages long and include references.

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Concern over products imported from China has been prevalent for years. Death of hundreds of people had been linked to ingredients used in Chinese manufacturing processes, including "200 people in Haiti and Panama" who ingested syrup containing the chemical diethylene glycol. Pet food has been found tainted, and seafood has been banned due to contamination. There is a high level of concern regarding the safety of shipments from China to the United States. Toy manufacturers were included in this controversy in that toys had been recalled for "lead contamination and sharp edges."

Mattel, the world's largest toymaker, was at one time lauded for its attention to safety in producing toys. However, with a change in management and an enormous loss in sales, certain safeguards appear to have been disregarded, allowing Mattel to fall into trouble. Intertek, the world's largest consumer product testing agency, discovered "high levels of paint on some Mattel toys." Upon investigation, it was discovered that local plant management in China had substituted use of a non-approved supplier for paint. Faced with the decision of whether to voluntarily recall the toys and alert the public to the problem, or wait for the understaffed Consumer Protection Agency to determine if the toys should be recalled, Mattel decided to voluntarily recall the toys. However, the company delayed the recall until it could set up a web site with information for retailers and consumers on the return policy. Mattel also explained the source of the problem and suspended use of the production factory. China's ...

Solution Summary

This detailed solution offers help on Mattel case study; includes brief summary of case, background information, identification of key stakeholders and answers to case study. Also, includes suggestions for the company as well as outcome of case. Includes APA formatted references.

See Also This Related BrainMass Solution

Mattel Case Study: CSR

*Disclaimer* I do not need a finished assignment. I need understanding of how Mattel relates to CSR. I am evaluating the Mattel case study in the context of Corporate Social Responsibility. Specifically, socially responsible organizations behave in certain ethical ways. Socially responsible organizations tend to go above and beyond the rules, mores, and expectations that have been established (and that are expected to be adhered to) by the general public, company employees, end customers, buyers and suppliers, and the government, for example. I am investigating the ways in which Mattel's behaviors and actions contravened the tenets of "socially responsible" behavior.

Required Reading

Read the following excerpt related to CSR. As you read, consider the benefits realized by socially responsible organizations, and how the leadership at Mattel operated counter to CSR tenets:

Corporate social responsibility. (2013). International Institute for Sustainable Development. Retrieved from https://www.iisd.org/business/issues/sr.aspx

Sethi, S., Veral, E., Shapiro, H., & Emelianova, O. (2011). Mattel, Inc.: Global manufacturing principles (GMP) - A life-cycle analysis of a company-based code of conduct in the toy industry. Journal of Business Ethics, 99(4), 483-517. Retrieved from ProQuest.

*If you do not have access to ProQuest, please use the following link: https://www.researchgate.net/publication/225371400_Mattel_Inc_Global_Manufacturing_Principles_GMP_-_A_Life-Cycle_Analysis_of_a_Company-Based_Code_of_Conduct_in_the_Toy_Industry

Please help me discuss how the Mattel case informs our understanding of what it means for companies to be "socially responsible."

Keys to the Assignment
1.In the context of CSR, in what ways did Mattel demonstrate - not social responsibility - but social irresponsibility? Consider how the company's actions may have run counter to the tenets of CSR through its neglect of duty to the company's shareholders, its employees, and even the larger public trust. Be sure to cite specific examples.

2.What have been the long-term consequences of Mattel's actions, and how did the company's implosion change our view of what it means for a company to be "socially responsible"?

3.Be sure that you use at least two references from the library, and that you properly cite your sources.

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