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Advertising planning

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I have to create an advertising plan for a made up product that Garmin will produce. The product is a wrist band that will be used at theme parks, i.e. Disney, etc. that will allow people in a group to be able to track everyone in their group. For example a family of four goes to a park and they purchase the wristbands, Dad gets seperated from the group and he just walks to a scanner and scans his wrist band to find where the rest of his group is. So I need help in creating the avertising plan. Any questions let me know.

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I have to create an advertising plan for a made up product that Garmin will produce. The product is a wrist band that will be used at theme parks, i.e. Disney, etc. that will allow people in a group to be able to track everyone in their group. For example a family of four goes to a park and they purchase the wristbands, Dad gets seperated from the group and he just walks to a scanner and scans his wrist band to find where the rest of his group is. So I need help in creating the avertising plan. Any questions let me know. Thanks

The advertising plan is ...

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Effective Advertising Planning and Implementation Campaign

Select a product with which you are familiar. Research the company for the campaign that supports that product. Prepare a paper, in which you examine the key elements of this advertising, including:

What is the advertising message?
To who is it directed?
What is the relationship between consumer behavior and target markets?
How is the product positioned?
In what advertising media have you seen this product?
What changes would you make in the product positioning and the advertising message?
Research how this advertising was created (i.e. In house, outsourced, agency, etc)?
Is this an effective use of resources?
Based on your readings, what would you suggest to make the campaign more effective?

Be sure to properly cite your references using the APA format.

Please provide all references.

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