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Advertising planning

I have to create an advertising plan for a made up product that Garmin will produce. The product is a wrist band that will be used at theme parks, i.e. Disney, etc. that will allow people in a group to be able to track everyone in their group. For example a family of four goes to a park and they purchase the wristbands, Dad gets seperated from the group and he just walks to a scanner and scans his wrist band to find where the rest of his group is. So I need help in creating the avertising plan. Any questions let me know.

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I have to create an advertising plan for a made up product that Garmin will produce. The product is a wrist band that will be used at theme parks, i.e. Disney, etc. that will allow people in a group to be able to track everyone in their group. For example a family of four goes to a park and they purchase the wristbands, Dad gets seperated from the group and he just walks to a scanner and scans his wrist band to find where the rest of his group is. So I need help in creating the avertising plan. Any questions let me know. Thanks

The advertising plan is ...

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This answer provides you an excellent discussion on an advertising plan

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