Do you think that traditional marketing practices are effective before the challenges of ethical dilemmas, issue identification, product planning, cultural differences, complexities existing in the market place, growth and change, and cheap perception.
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I do not believe traditional marketing practices are effective when taking into consideration ethical dilemmas, issue identification, product planning, cultural differences and the complexities in the market place today. Marketing departments today are pressured with selling products and contributing to an organization's bottom line. In their quest to do this, they often use cultural difference and cross ethical lines by targeting specific groups for their products. The case of "Kraft Foods Inc: The Cost of Advertising on Children's Waistlines" is a perfect example of this. Below, I use the marketing principles of George G. Brenkert to analyze the marketing of Kraft products to a vulnerable ...
Traditional marketing versus new ethics for diversity and products is examined.