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Segmentation criteria

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Identify the segmentation criteria that will affect your target market selection. Identify your target market

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Segmentation
Identify the segmentation criteria that will affect your target market selection. Identify your target market
Segmentation involves classifying the market on various parameters such as flavor, age, region etc. Segmentation means breaking up of something into smaller pieces.
Hence market segmentation is a process of dividing the overall potential market for their products into smaller groups with similar needs and wants so that the company can better develop effective marketing strategies. (Netmba)
Segmentation, targeting, and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way.

Several different kinds of variables can be used for segmentation.
? Demographic variables essentially refer to ...

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