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Market Segmentation Criteria and Target Market.

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Please identify the segmentation criteria that will impact our target market selection.

We are doing the project on Peet's Coffee & Tea...http://www.peets.com
The product we selected to promote is the idea of a coffee cart on wheels.

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The product we selected to promote is the idea of a coffee cart on wheels which is selected and described in the solution.

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The two important segmentation criteria that will impact the target market selection for Coffee cart on wheels will be Psychographic segmentation and Behavioralistic segmentation. Let us evaluate both these criterias.

As per psychographic segmentation, we can segment customers based on their lifestyle. In this scenario, tools for measuring ...

Solution provided by:
Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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