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    Market Segmentation Criteria and Target Market.

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    Please identify the segmentation criteria that will impact our target market selection.

    We are doing the project on Peet's Coffee & Tea...http://www.peets.com
    The product we selected to promote is the idea of a coffee cart on wheels.

    © BrainMass Inc. brainmass.com October 9, 2019, 9:06 pm ad1c9bdddf
    https://brainmass.com/business/marketing/market-segmentation-criteria-target-market-173353

    Solution Preview

    The two important segmentation criteria that will impact the target market selection for Coffee cart on wheels will be Psychographic segmentation and Behavioralistic segmentation. Let us evaluate both these criterias.

    As per psychographic segmentation, we can segment customers based on their lifestyle. In this scenario, tools for measuring ...

    Solution Summary

    The product we selected to promote is the idea of a coffee cart on wheels which is selected and described in the solution.

    $2.19