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Segmentation Criteria

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Based on the product or service you selected for your Marketing Plan: Phase I Paper (please see attached Word file), prepare a 350-400 word explanation in which you address the following:

A.Identify the segmentation criteria that will impact your target market selection. Identify your target market.

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A.Identify the segmentation criteria that will impact your target market selection. Identify your target market.

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The first segmentation criteria used for this new product, ie, washing machine cleaner will be demographic criterias. P&G can use multiple segmentation criteria for this product. As the product is aimed at cleaning all types of washing machines, the key target segment for this product are washing machine owners. As most of the household purchases are usually made by women, the target market for this product will also be women as they will be mostly buying washing machine cleaner for their machines. Therefore, gender based segmentation can be applied to this scenario.

Further, as washing machines in homes is ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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