Segmenting kids market by hair saloon
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1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.
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Solution Summary
-segmanting kids market by hair saloon
-Evaluating segmentation against four successfull criteria of segmentation
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Question
Segmenting and Targeting Markets
1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.
Answer
The following is the criteria for a successful segmentation:
Distinctive
Clear difference in consumer preference for a product or service must ...
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