Share
Explore BrainMass

Segmenting kids market by hair saloon

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.

Solution Preview

Question

Segmenting and Targeting Markets

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.

Answer

The following is the criteria for a successful segmentation:

Distinctive
Clear difference in consumer preference for a product or service must ...

Solution Summary

-segmanting kids market by hair saloon
-Evaluating segmentation against four successfull criteria of segmentation

$2.19