Explore BrainMass
Share

Segmenting kids market by hair saloon

This content was STOLEN from BrainMass.com - View the original, and get the solution, here!

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.

© BrainMass Inc. brainmass.com September 22, 2018, 6:35 pm ad1c9bdddf - https://brainmass.com/business/marketing-strategy/segmenting-kids-market-by-hair-saloon-397146

Solution Preview

Question

Segmenting and Targeting Markets

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.

Answer

The following is the criteria for a successful segmentation:

Distinctive
Clear difference in consumer preference for a product or service must ...

Solution Summary

-segmanting kids market by hair saloon
-Evaluating segmentation against four successfull criteria of segmentation

$2.19