1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.© BrainMass Inc. brainmass.com October 25, 2018, 4:51 am ad1c9bdddf
Segmenting and Targeting Markets
1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids' market as a potential segment for the chain to target. Evaluate the kids' segment against the four criteria for successful market segmentation.
The following is the criteria for a successful segmentation:
Clear difference in consumer preference for a product or service must ...
-segmanting kids market by hair saloon
-Evaluating segmentation against four successfull criteria of segmentation
Core Strategy for a retail boutique/salon
I need help getting started...... please help
My mission statement: Our mission and goal is to lavish our consumer and stimulate this as shopping experience to remember in our one stop boutique, for her hair is her crown and her body is her castle.
Kellyâ??s Boutique ala Carteâ?? is an unique boutique in that we will sell clothing, shoes, accessories for fashion but inclusive to provide license professional connoisseurs in hair stylist design, makeup artist, nail technician, massage and more all in one centralize location. Ultimately, this boutique isnâ??t just selling clothing, accessories or the salon; we are selling the look. We want to be part of the activity, part of the memory, part of the tradition of dressing in the latest fashion.
What I need help on its getting hints for a solid core strategy, as well as include tips on product positioning and value propostion. Taking into consideration of my target market and competition
The boutique carries a variety of clothing targeting an array of customers both young and seasoned clientele (ages 14 thru 80 plus).
If possible could you help with some objectives to consider..
Thank you for your help...in the past your assistance has always been helpful and explained very clearlyView Full Posting Details