Market segmentation is an important part of the development of a market strategy. Look at a business, perhaps the one you are employed by, and try to determine how they have segmented the market. Do you see additional opportunities in other segments?
There are several ways of segmenting the market proposed by marketers and academicians. However, different ways of segmenting the market can be broadly classified into two categories:
 Segmentation based on benefits sought by the customers
 Segmentation based on customer characteristics (Demographic, Psychographic, behavioral etc.)
A combination of this framework ...
This posting contains response to following question on Marketing Segmentation.