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Question on Marketing Segmentation

Market segmentation is an important part of the development of a market strategy. Look at a business, perhaps the one you are employed by, and try to determine how they have segmented the market. Do you see additional opportunities in other segments?

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There are several ways of segmenting the market proposed by marketers and academicians. However, different ways of segmenting the market can be broadly classified into two categories:
 Segmentation based on benefits sought by the customers
 Segmentation based on customer characteristics (Demographic, Psychographic, behavioral etc.)

A combination of this framework ...

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