Segmentation and target marketing
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Marketers use several segmentation categories and various variables within each category when segmenting prospective markets. Thinking about the buying experience you described in Questions 1 and 2, which segmentation categories and variables may have been relevant for the marketing organization's segmentation? Identify the specific categories and variables and construct a target audience profile (one that may approximate how that organization described you and others in your segment).
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Solution Summary
Segmentation and target marketing are discussed in a structured manner in this response. The related references are also provided.
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What is described in question 1 is the stages of buying an oven by me and question 2 describes the situational factors at every stage of the purchase process.
The specific categories and variables that may be been relevant for the marketing organization's segmentation are as follows:
The marketer used geographic segmentation because he was able to point out the store closest to my home, and also informed me that the model I had ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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