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    Market segmentation in political marketing

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    Does market segmentation work in political marketing? How would a politician running for office segment the voters in his or her district?

    © BrainMass Inc. brainmass.com May 24, 2023, 1:21 pm ad1c9bdddf

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    The first step to answer this question is: what is segmentation?
    <br>Segmentation occurs when you look at a population, and you realize that not all the people are the same. One of the biggest segmentations could be based on gender - males and females. Other segments could be based on race, income, education, soci-economic ...