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Market segmentation in political marketing

Does market segmentation work in political marketing? How would a politician running for office segment the voters in his or her district?

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The first step to answer this question is: what is segmentation?
<br>Segmentation occurs when you look at a population, and you realize that not all the people are the same. One of the biggest segmentations could be based on gender - males and females. Other segments could be based on race, income, education, soci-economic ...