Does market segmentation work in political marketing? How would a politician running for office segment the voters in his or her district?
The first step to answer this question is: what is segmentation?
<br>Segmentation occurs when you look at a population, and you realize that not all the people are the same. One of the biggest segmentations could be based on gender - males and females. Other segments could be based on race, income, education, soci-economic ...