1. Review the different ways to segment the market and which one we should use.
2. List all the segments and the buying behaviors for each segment (do not include the marketing mix).
3. Which segment will we target?
4. Which marketing strategy will we use (market development, product development, market penetration, diversification)?© BrainMass Inc. brainmass.com October 10, 2019, 8:12 am ad1c9bdddf
The response addresses the query posted in 434 words with APA references
//The following paper elaborates the different marketing tactics applied in Kmart in order to generate profitable sales. In this essence, market segmentation and targeting are relatively important aspects in the field of marketing, which has direct impact on the brand awareness of the company//.
Question 1: Review the different ways to segment the market and which one we should use.
Market segmentation is a technique used to segment the market while advertising and selling products and services. Following are the four ways to segment a market, based on different customer and region-related aspects:
Geographic market ...
The segment market processed is examined. The different ways to segment the market is determined. The response addresses the query posted in 434 words with APA references.