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Rollerblade

Rollerblade: Skates to Go Where You Want to Go. Please discuss the following questions relative to the Rollerblade case:

What trends in the environmental forces (social, economic, technological, competitive, and regulatory) work for and/or work against Rollerblade's potential growth in the 21st century?

What kind of focused communication and promotion actions might Rollerblade take to reach the Fitness/Recreation segment?

What are some of the criteria Rollerblade should use to select countries to enter?

Solution Preview

Rollerblades are at a point in their life cycle where the rollerblade companies had to shift their focus. The hype and demand has already been created for inline skating. The shift had to focus in the past several years to what the rollerblades can offer the rollerblader, which shifted the focus away from the excitement of the sport and other avenues which had the ultimate purpose of creating interest, and therefore demand, in inline skating/rollerblading. The focus now lies in attracting the rollerblader to specific models of rollerblades that serve their needs. When we look at environmental forces, we can see that rollerblades have decreased in price from when they were first introduced onto the market, which is typical for this type of product. The competition has remained steady in the market for rollerblades.

This is an industry where new competitors would have a hard time with market entry. ...

Solution Summary

What trends in the environmental forces (social, economic, technological, competitive, and regulatory) work for and/or work against Rollerblade's potential growth in the 21st century?

What kind of focused communication and promotion actions might Rollerblade take to reach the Fitness/Recreation segment?

What are some of the criteria Rollerblade should use to select countries to enter?

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