There exists various criteria that marketers use to segment markets. How could one or more of these criteria be used in an unethical way?
Market segmentation is used to provide certain products for certain consumers. Here is a simple way of how segmentation could lead to the company acting unethically.
A product that is potentially harmful is marketed to the disadvantaged or highly vulnerable. Many times minorities and lower income people complain that companies manipulate those groups and by using market segmentation they end up providing ...