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Analyzing Opportunity Attractiveness

Select an e-commerce website. How would you analyze the opportunity attractiveness using unconstrained opportunity, segment interaction, growth rate, market size, and profitability factors?

Selected site: http://www.tigerdirect.com/

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An e-commerce website for purposes of reference is http://www.tigerdirect.com/. The opportunity attractiveness for Tiger Direct by using unconstrained opportunity would include opening more stores within major cities within the continental USA. Even so, this would still not have the maximum effect of unconstrained opportunity. Tiger Direct is a leading e-commerce store that offers every possible electrical product imaginable. Many internet users round the globe visit the site but find that they would need to be within a locality through which items can be shipped to them. As a result of this, to achieve unconstrained ...

Solution Summary

This solution analyzes the opportunity attractiveness using unconstrained opportunity, segment interaction, growth rate, market size, and profitability factors.

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