Purchase Solution

Effort of segmenting markets

Not what you're looking for?

Ask Custom Question

Why do companies go through the effort of segmenting their markets?

a. This is required by the Internal Revenue Service so that the company can accurately track and estimate annual sales tax payments.

b. This allows a company to be able to better manage suppliers. Market segmentation refers to how a company divides up its material and merchandise requirements and what suppliers will be used.

c. Market segmentation allows the company to more efficiently set up its accounting records to monitor expenses and revenue.

d. This can enable the company to divide the overall potential market for their products into smaller groups with similar needs and wants so that the company can better develop effective marketing strategies.

Purchase this Solution

Solution Summary

This discusses the reasons of segmenting markets

Solution Preview

Why do companies go through the effort of segmenting their ...

Purchase this Solution

Free BrainMass Quizzes
Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.