how to segment markets
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There are multiple ways of segmenting a marketplace. Suggest the most important segmentation variable for the following markets:
- Personal computing market
- Rental car market
- Sports car market
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Solution Summary
There are multiple ways of segmenting a marketplace.
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Personal computing market: by size (desktop, laptop, mini), by use: email only, simple MS Office-type applications, home business use, photo/music/video ...
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