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Ways to segment a target market

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Which of the following are ways to segment a target market (pick all that apply)?
A) Geographic
B) Age
C) Lifestyle
D) Race or nationality
E) Sex

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Solution Summary

Which of the following are ways to segment a target market (pick all that apply) is determined.

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Market segmentation refers to the process of dividing the market into groups that comprise people who have relatively similar product needs or clusters of needs. Markets are segmented demographically by age, ethnicity, income, sex, fertility rates, migration patterns, lifestyle, and mortality rates, education, occupation, family size, religion and social class.

All of the options given are ways to ...

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Edwin Sinclar, MBA
Education
  • MBA, Aspen University
  • Bachelor of Science , Berea College
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