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Target Market

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What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?

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This solution defined a target market, ways to identify one, and the value of identifying a market to serve.

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A target market is a particular segment that is marketed to those that are of a certain age, gender, and/or socioeconomic status. This helps a company to identify potential customers or clients in order to reach them with their products or services more effectively. When a person is looking for a segment market, the first step is to go door to door and conduct research. Not everyone is open to ...

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