Market Research
Not what you're looking for?
What do you want to learn through research?
What qualitative methods of research would you recommend? why?
What quantitative methods of research would you recommend? Why?
What are the benefits and pitfalls for these methods?
Purchase this Solution
Solution Preview
In term of marketing, market research leads to learning a potential target market for the product that would earn the most profit. Also, the interest of the target market can be learned and products can be refined or improved based on their interests or desires.
Qualitative methods of research are reached by asking specific questions of market groups that helps determine the above issues. The target market also needs to be researched before they are ...
Purchase this Solution
Free BrainMass Quizzes
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.