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Developing Market Research & Using This Data/Challenges

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Discuss ways an organization can develop market research, and give examples of how an organization may use this data. What are some of the challenges of market research?

Please post 200-300 words with reference if any.

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This solution discusses ways an organization can develop market research, and gives examples of how an organization may use this data. It outlines some of the challenges of market research. APA references are included.

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An organization can develop market research by utilizing tools such as surveys and interviews. This would require training in "survey development and design, interview protocol development, conducting interviews, and interpretation of survey and/or interview results" (National Tech Center, n/d) should the company be using primary research data. Surveys could be done in store, via email or phone, ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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