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Addressing Global Challenges

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How well has Vyas managed the global challenges this project involved?

See the following case study:
Case Study: Applied Research Technologies, Inc.: Global Innovation's Challenges
Christopher A. Bartlett, Heather Beckham
Feb 19, 2010.

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Solution Summary

This posting gives you a step-by-step explanation of how product development in the case study fails to address the challenges of globalizatin. The response also contains the sources used.

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Vyas has not managed the global challenges this project involved. Two times his products have failed and the Filtration Department has not been able to launch a single successful product. The global market potential is very weak. If the RIMOS is to be successful in the developing countries the price point of $2,000 retail is very high. Further, if the US residential market is to be tapped the HVAC Residential Market Division distribution network is essential for marketing RIMOS. ...

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