How well has Vyas managed the global challenges this project involved?
See the following case study:
Case Study: Applied Research Technologies, Inc.: Global Innovation's Challenges
Christopher A. Bartlett, Heather Beckham
Feb 19, 2010.
Vyas has not managed the global challenges this project involved. Two times his products have failed and the Filtration Department has not been able to launch a single successful product. The global market potential is very weak. If the RIMOS is to be successful in the developing countries the price point of $2,000 retail is very high. Further, if the US residential market is to be tapped the HVAC Residential Market Division distribution network is essential for marketing RIMOS. ...
This posting gives you a step-by-step explanation of how product development in the case study fails to address the challenges of globalizatin. The response also contains the sources used.