Purchase Solution

Marketing Theory and Technology

Not what you're looking for?

Ask Custom Question

Hello I need help developing a response to the following three questions:

1) Which marketing theory did you find most useful or important in your research? Why do you believe that this theory is useful or important? Have you had any experience with this theory in your current or former organizations?

2) What effects does technology have on marketing? Provide at least two examples. Are these effects positive, negative, or both? Explain.

3) What challenges and opportunities have globalization brought upon marketing? Provide examples. Forecast some potential challenges or opportunities in moving forward.

Purchase this Solution

Solution Summary

Marketing Theory and Technology are explained in a structured manner in this response. The answer includes references used.

Solution Preview

(1) The marketing theory that I found most useful or important in my research was the Theory of Planned Behaviour. According to this theory, the intentions towards behaviours can be predicted with high accuracy from attitudes towards behaviour, subjective norms, and perceived behaviour control. This explains how important behavioural, normative, and control beliefs about behaviour are influenced by a number of socio-demographic factors, such as cultural, personal and situational factors. This theory is important because using cultural, personal and situational factors can help predict the behaviour of individuals. In my research, I determined that the product appealed to students. I recommended that its marketing mix elements should be directed at students. This will help improve the sales of the organization. Example: My current employer makes moulded plastic ...

Solution provided by:
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution

Free BrainMass Quizzes
Introduction to Finance

This quiz test introductory finance topics.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.