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Value of Trends in Marketing: Future Trends

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Prepare a 300-750 word Internet Article summary on the value of internal marketing or on future trends in marketing. Explain how the article relates to your organization. Use the following format to prepare your article summary:

a. Identify the main point of the article. Then relate it to the text material by citing the pages of the text that tie the practical application of the article to the theory.

b. Look for clues in the article that might depict a trend or impact the particular industry represented. Include in your synopsis any appropriate comments about how this situation might mirror or tie in with the goals and objectives of your organization.

c. Cite the publication, date, author etc. of your business article.

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Discussion of the impact of future trends in marketing.

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a. Identify the main point of the article. Then relate it to the text material by citing the pages of the text that tie the practical application of the article to the theory.

The main point of the article is that there are six main future trends to marketing which will revolutionize a company's branding process. These points include: a. customization-with today's technology, customers like to feel that they are the driver who are able to choose what type of product they want to create. Therefore, product customization will continue to increase with the increase in technology. b. customer skepticism-today's customers demand authenticity. Because they are able to educate themselves more effectively about products, ...

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Carmel Philistin, MBA/HCM
Education
  • BA, Brooklyn College
  • MBA/HCM, Phoenix University
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