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Different Segmentation Criteria and Their Relative Importance

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Of the segmentation categories (i.e., segmentation bases), compare their relative value for marketing organizations. Which do you believe to be most valuable for marketers now and in the future? Explain.

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Discusses the relative importance of different segmentation criterias for marketers.

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Each segmentation category, be it demographic, geographic, behavioral or psychographic, differs across businesses and industries in terms of relative value. For some businesses, demographic category can be most important whereas geographic category becomes most important in other industries. The relative value of different segmentation category or their importance for marketers really ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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