Criteria for Segmenting a Market
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What are the various criteria that are used to segment a market? Which do you feel are the most important? Why?
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This solution of 519 words discusses the criteria for segmenting a marketing and prioritizes them in order of importance.
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There are many different ways to segment a market, but there are some major ones (in no particular order):
1) Age: Not all products are appropriate for all age groups, therefore it is common to segment your population based on age to see who would be interested. Bikes come to mind - a younger person might want a high performance bike, while an elderly person might want a bike for more leisure purposes. Young families might want bikes with a kid's seat attached....
2) Lifestyle factors: Is a person married or single? Do they have kids or are childless? For example, cars would be a great example. A person who is probably interested in a minivan is in a different lifestyle category then a person who wants a luxury full-sized sedan.
3) Gender: This is simple; however, ...
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