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    Segmentation of PDA Type Cell Phone Market

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    The revolution in technology has provided the opportunity to shift from mass marketing to targeted marketing; it offers many opportunities to segment and target specific groups of customers. Discuss the criteria you would use to segment the markets for a PDA type cell phone device in both Asia and Europe.

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    https://brainmass.com/business/marketing/segmentation-pda-type-cell-phone-market-187216

    Solution Preview

    The revolution in technology has provided the opportunity to shift from mass marketing to targeted marketing; it offers many opportunities to segment and target specific groups of customers. Discuss the criteria you would use to segment the markets for a PDA type cell phone device in both Asia and Europe.

    The criteria that I will use to segment the market for a PDA type cell phone device in Asian and Europe will ...

    Solution Summary

    This posting gives you the criteria that will be used for segmenting the Asian and European market for PDA type cell phone devices.

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