Segmentation of PDA Type Cell Phone Market
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The revolution in technology has provided the opportunity to shift from mass marketing to targeted marketing; it offers many opportunities to segment and target specific groups of customers. Discuss the criteria you would use to segment the markets for a PDA type cell phone device in both Asia and Europe.
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This posting gives you the criteria that will be used for segmenting the Asian and European market for PDA type cell phone devices.
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The revolution in technology has provided the opportunity to shift from mass marketing to targeted marketing; it offers many opportunities to segment and target specific groups of customers. Discuss the criteria you would use to segment the markets for a PDA type cell phone device in both Asia and Europe.
The criteria that I will use to segment the market for a PDA type cell phone device in Asian and Europe will ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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