Purchase Solution

International marketing - segments and research

Not what you're looking for?

Ask Custom Question

How might a market be segmented? Why is it important to segment a market? What is the difference between a segment and a niche? Is it possible to have a market segment of one individual? If so, how? If not, why not?

What are the goals of marketing research? Why is marketing research important? What are some of the different types of marketing research?

Purchase this Solution

Solution Summary

This solution discusses questions regarding international marketing. It discusses the importance of market segmentation and research.

Solution Preview

How might a market be segmented?

A market may be segmented based on many factors, such as:

- Geography: Location of the customer relative to the organization. The population of the market area.
- Demographics: Age, gender, ethnicity, occupation, education and marital status
- Behavioral: Price sensitivity, brand loyalty, customer expectations, and usage rate of a product.
- Psychographic: This includes religion, values, lifestyle and attitudes.

Why is it important to segment a market?

When markets are segmented, an organization is able to better identify and meet customer needs. They will be able to identify what each customer needs within any ...

Purchase this Solution

Free BrainMass Quizzes
Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.