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Market segments: Delta Airlines

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Investigate how Delta Airlines uses its website to cater to its market segments.

Summarize your findings overall on the site.
Then list three target markets.
Which of the three target markets does Delta seem most interested in and why?

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The review into market segments highlighting Delta Airlines.

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Delta Airlines as in any airline centered around customer service for traveling has to hone on key elements the deliver (1) value (2) proficiency in time arrivals to the targeted demographic audience designations (3) cost affordability as much as possible without reducing projected profits. Therefore, the Delta Airlines for many decades invested in their marketing message. In your final write up research on this fortune 500 companies the focus should highlight the leadership in place that reinvest both in ...

Solution provided by:
Nichel Anderson, MBA, PhD (IP)
Education
  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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