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Competitive Analysis: Delta and Southwest Airlines

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How can Delta and Southwest Airlines create value and generate opportunity in an pandemic environment such as the COVID pandemic?

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Solution Summary

The Solution provides a short response outline opportunities an airline can take advantage of during a pandemic.

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How can Delta and Southwest Airlines can create value and generate opportunity in an pandemic environment such as the covid pandemic?

Southwest airlines was able to create value and generate growth opportunities during the Covid 19 pandemic by focusing on adding new markets that helped further solidify its order book strength despite the fact that the Covid 19 pandemic led to airline traffic dropping by 38% during 2021. Other areas of improvement that occurred as a result of the response to the pandemic included strategic measures to improve revenue management with further innovations associated with scheduling ...

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Stephen Washington, MS
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  • BS, Sam Houston State University, 1903 University Avenue, Huntsville, Tx 77340
  • MS, Prairie View A&M University
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