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Benefits of Market Research for Small Business Owner

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How can market research benefit a small business owner? List some possible sources of market information.

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This solution identifies the benefits of market research for the small business owner and lists some sources of market information. It includes links.

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Market research benefits a small business owner by telling them what is happening in the market, including competitor offerings and price structure. This can lead to reducing business risks and aligning one's products better in the market. Research is also useful for finding ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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