MERCOSUR

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As a Venezuelan business (restaurant) owner you are very interested in the fact that Venezuela has recently been accepted as an associate member of MERCOSUR (July, 2004). You need to prepare your operations in view of this new reality.

Develop a plan for your business that will be implemented as Venezuela becomes part of MERCOSUR. Your business plan should include the following:

Benefits and drawbacks for the country of Venezuela as a result of their membership in MERCOSUR

Benefits and drawbacks for your business as a result of their membership in MERCOSUR
What adjustments will need to be made to your business as a result of this?

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The entry of Venezuela into MERCOSUR can bring about some benefit to the restaurant owner. The main benefit is that the natural gas and petroleum of Venezuela will sell at an acceptable price and in satisfactory quantities to MERCOSUR countries. This will bring about an economic growth in Venezuela. As the economy improves and grows it is expected that the restaurant business will also improve. In addition, if there are businessmen who need to travel to Venezuela from other MERCOSUR countries, the result will be that these businessmen will patronize greater number of restaurant and the business will increase. In this context, the restaurant owner will need to make adjustments to her menu so that businessmen from other MERCOSUR countries will like the menu of the restaurant. This is one of the positive benefits that Venezuela businesses can expect from the entry of Venezuela into MERCOSUR.

On the other hand there is ...