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    Global Marketing Research Case Study Analysis

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    Hi! I need help with the following:

    The Importance of Market Research Paper
    Select an organization with which you are familiar. Prepare a 700 to 1050 word paper in which you describe the importance of marketing research to your selected organization's management team. In your paper address the following:

    a. Define market research.
    b. If your selected organization uses marketing research, identify the different types of marketing research it uses and describe their importance to the organization.
    c. If your selected organization does not currently use marketing research describe the different types of marketing research that would be beneficial to the organization.

    Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper.

    Please provide and use all necessary references.


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    Market research is a systematic technique of collecting, recording and analyzing the data from the market related to particular products and services. Market research is an art and scientific technique both, because in the market research the researcher collects the data from the different sources and then analyzes that data scientifically to obtain the useful information and it also involves the subjectivity and skills of the researcher as well (Kotler & Keller, 2008). The aim of research is to find out responses to questions through the diligence of scientific procedures. The main aim of the research is to get to know the truth which is hidden (Kolb, 2008).

    Market Research is helpful for organizations to know the position of company, their product's image in the market and to know the customer response towards the company's product. Market research also helps in company deciding about pricing of its product's, advertising strategy and also to understand latest trends and behaviors. Market research can basically classified in two types i.e. Primary and secondary market research. Primary market research methods use the information gathered from the internal sources of the organization and the secondary market research methods use the information, which gathers from the external sources of the organization (Hague, 2002).

    Coca Cola Company Market Research

    Coca Cola Company is one of the largest food & Beverages Company in the world. The company often does the market research for knowing the market response towards ...

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