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Deciding on an international target market

When a company is trying to determine where to expand internationally, is the final choice of the target market important or is the process for selecting the target market important or are there other issues of equal or greater concern? Please provide as many references as possible for your choice. Thank you.

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When a company is trying to determine where to expand internationally, is the final choice of the target market important or is the process for selecting the target market important or are there other issues of equal or greater concern? Please provide as many references as possible for your choice. Thank you.

The final choice of the target market is important because the final choice should help achieve the objectives of the company. Consider this; the target market should be one that helps the company realize the expected profit margins of the company. If the company has some sales targets in a continent, the target market should enable the company to achieve those targets. The company may have the goal of breaking even during the first year in the market segment; the target market should enable the company to achieve its targets. The company may want to target a country where there ...

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This explanation provides you a comprehensive argument relating to international target market

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