Share
Explore BrainMass

Conglom Foods: Beverage marketing - buying decisions, target market

1. Conglom Foods produces carbonated and non-carbonated cocktail mixers, such as tonic water, Pona Colada mix, and grenadine syrup. Consider two of the following target markets:
children (ages 4-8)
'tweens (ages 9-14)
teens (ages 15-19)
young adults (ages 20-30)
adults (ages 30 +)
1) How does the market make buying decisions?
2) How would you go about targeting this market?
3) Do you think this is an appropriate target market for Conglom, and for what type of beverage product?

2. Write a target market recommendation to the beverage unit. Your recommendation should include:
1) an overview of target market, including buyer behavior.
2) reasoning behind your recommendation, including the research you did
3) preliminary suggestions for product type.

Solution Preview

Conglom Foods Marketing

1. Conglom Foods produces carbonated and non-carbonated cocktail mixers, such as tonic water, Pona Colada mix, and grenadine syrup. Consider two of the following target markets:
children (ages 4-8)
'tweens (ages 9-14)
teens (ages 15-19)
young adults (ages 20-30)
adults (ages 30 +)

1) How does the market make buying decisions?

The markets make buying decision on the basis of the commodity available in the market and Prevailing Price of the product in the market.

2) How would you go about targeting this market?

Targeting the market is most important factor and thing for a company. In order to target we have to make lot of surveys and analysis. After you have conducted a sufficient number of surveys, compile the results to determine which ...

Solution Summary

In a 555 word solution, the response answers all the questions with practical answers.

$2.19