Purchase Solution

Identify the existing target market or markets for the iPhone

Not what you're looking for?

Ask Custom Question

Identify the existing target market or markets for the iPhone, and how the selected product or service is positioned against its competition.

Purchase this Solution
Solution Summary

The expert identifies the existing target market or markets for the iPhones.

Solution Preview

Existing Target Market for the iPhone:

The target market of a product is that one section in the business environment that the company is going to focus on as they launch the product in the market. The iPhone gained its market entry after the demand for more sophisticated phones that would serve the needs to the ever busy population increased. To ensure that the product reached its target market, the demographics of the target market had to be ascertained. On the basis of the product features, prices and the level of sophistication of the phone, the target market has been selected to have to the following demographic qualities; high level of income, expensive style and taste and affluent living conditions (Oliver, 2011).
It has been verified that the majority fit consumers of the iPhone in the target market cannot be classified according to the race, gender and age. This is the reason why ...

Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

View More Free Quizzes
Related BrainMass Solutions

  • How to Apply Different Business Strategies

    Market penetration involves trying to increase or maintain sales of an existing product to the market. This strategy is ideal for large firms like Nestle that has maturing products, but need to maintain their competitive position.

  • Iphone opportunity analysis

    Target Market Analysis Target market also plays an important role in capturing expected sales and growth for the brand. iPhone is for higher incomes groups.

  • Marking Apple iWatch

    (Identify the products or services that are different in nature, but that can fill the need of your product or service in your target market.

  • Market Segmentation

    457472 Market Segmentation Using an organization and product of your choice, write a paper discussing the major segmentation strategies including demographic, geographic, and psychographic that might be used to identify and target potential consumers

  • Strategic Marketing - Strengths & Weaknesses of Apple's iPhone

    Brand extension is a brand strategy, which uses the existing brand name to develop a new product or enter into a different product category market or industry.

  • New Products, Foreign Markets, and Market Segmentation

    Businesses identify target markets to identify customers who are more likely to buy their goods.

  • New Products: Two Products

    existing product line, an improvement and/or revision of existing product(s), or a repositioning of an existing item.

  • Distribution System: Apple Inc

    The market share of Android run devices is higher than those of iPhone in the US, European, and Chinese markets. iPhone has focused on a high quality product that is not very high-priced.

  • iPhone and Harley Davidson Advertising Plan

    The relationship between behavior and target markets are close and work hand-in-hand to ensure profitability, even in such trying times. For this product, the relationship between consumer behavior and target markets is just as crucial.

View More Related Solutions