Marking Apple iWatch
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Continue your analysis and social media strategy development for the Apple I- Watch by answering the following questions using about 1000 words
Competitor Analysis
- Who are your direct competitors? (Identify similar products or services that sell in your target market.)
- Who are your indirect competitors? (Identify the products or services that are different in nature, but that can fill the need of your product or service in your target market.)
- What are the characteristics of the products or services identified that make each a direct or indirect competitor?
- What are the strengths and weaknesses of each competitor?
- Secondary Recommendation
Does the social media marketing tools Facebook, twitter and youtube still help to launch the new product or service? Why or why not? If not, which tool do you think would make a suitable replacement? Why?
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Solution Summary
An analysis and social media strategy development for the Apple I-Watch is provided. The expert provides a competitor analysis.
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Competitor Analysis
Samsung has a long history of competing in the same target market as
Apple. It is not surprising then, that they will be their biggest rival in the commercialization of the newest mobile product, the iWatch.
According to Forbes, as it relates to wearable computing, Apple is not the only game in town. This past month, Google has come up with Google Glass, a smart eyewear, and has launched the advertising on its website to show how the device works and what it can do.
Direct competitors for the Apple iWatch are Samsung. According to Bloomberg.com "Just like Apple, Samsung is working on a smart wristwatch that it hopes to begin selling as soon as possible. We've been preparing the watch product for so long," Lee Young Hee, Samsung's executive vice president of mobile business, told Bloomberg. "We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them.
Cheaper imitations of the iPhone made in China will ultimately flood the Market, although will not have the same features, advantages or benefits that the iPhone will. Samsung will be the only real competitor the Apple brand will have. Samsung will compete effectively with Apple on price. They will undercut the price, and still offer the similar features, advantages and benefits of the smart watch.
Characteristics of the product include the ability of the wristwatch to connect with the iPhone to let the user make phone calls from their watches. The watch will ...
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