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    Brands Role in Innovation

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    What role do brands play in innovation? Give examples to support your position; like Zappos.

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    Brands play an enormous role in innovation. Innovation, design and branding are interrelated. According to Abbing, "in order to innovate successfully, the brand should be the driver for innovation, grounded in the organization" (Wuts, 2011). A brand is developed in which the organization will revolve, and then design and ...

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    This solution discusses the role brands play in innovation. It offers examples and APA formatted reference.