Product Packaging and Innovation
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One element of the tangible product is packaging. Packaging serves a number of functions beyond the mere protection of the product. In fact, with some brands, the package may play a central role in the growth of the brand. Discuss two products, one in which the package plays a significant role and one in which it play a minor role. Discuss the potential role of packaging in innovation.
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This solution discusses product packaging and innovation. Provides many examples.
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Packaging plays an important role in many products. It can be used to provide the consumer with additional information about the product and its uses (Mrs. Stewarts Bluing — Whitening Whites Safely Since 1883 and Arm & Hammer Baking Soda) or it can be used to help cement the brand identity (Apple products). In other cases, packaging is just packaging. For instance, ...
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