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Are Target Markets Needed for Web-Based Companies?

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If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market? Explain your reasoning.

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Solution Summary

This solution addresses if web based companies need to worry about having a specific target market, and why or why not. It includes examples. This solution is 220 words.

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If a company sells its products only from a website, accessible over the Internet to world-wide customers it still needs to worry about having a specific target market in order to determine how to market the product. Defining the target market will help determine pricing (based upon what the market will bear), product ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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