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Are Target Markets Needed for Web-Based Companies?

If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market? Explain your reasoning.

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If a company sells its products only from a website, accessible over the Internet to world-wide customers it still needs to worry about having a specific target market in order to determine how to market the product. Defining the target market will help determine pricing (based upon what the market will bear), product ...

Solution Summary

This solution addresses if web based companies need to worry about having a specific target market, and why or why not. It includes examples. This solution is 220 words.

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