Explore BrainMass

A Discussion On Market Segmentation

Companies segment their markets based on different characteristics. Think of your particular situation. Pick any product you have purchased or a company you have purchased a product from. Discuss if perhaps you belong to particular segment and how the company reached you to enable a purchase. Remember that there are many ways to segment a market.

© BrainMass Inc. brainmass.com August 16, 2018, 4:20 pm ad1c9bdddf

Solution Preview

Being that I am female, I would say that yes, I am part of a target market and a particular segment. I also am in the category of those who have children in the home. That seems to be a particular segment as well. For example, I might be specifically ...

Solution Summary

A discussion regarding a personal account of marketing strategies for a recently purchased product including particular segments and ways the company enabled the purchase. 184 words.