Marketing Segmentation
Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.
How would Procter & Gamble market shampoo to Young Transitionals differently than Start-up families?
How might Young Transitionals differ from Start-up Families in terms of products purchased?
What significance does a marketing segment have to a company's marketing strategy?
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Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.
Households have changed in a number of ways:
1. Use of technology
2. Two income earner families versus only one parent in a house working
3. Abundance of single households
4. Grandparents as care givers
Implication of the purchase of goods:
1. Ability to purchase goods online
2. Competitors providing the same goods and services has allowed individuals to price compare
3. Increased travel
How would Procter & Gamble market shampoo to Young Transitionals differently than Start-up families?
Procter & Gamble should market shampoo differently by creating advertising to Young Transitionals about how cool their shampoo is, showing that ...
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This solution provides a detailed explanation of how households have changed and the significance that a marketing segment has on a company's marketing strategy.