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    Marketing Segmentation

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    Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.

    How would Procter & Gamble market shampoo to Young Transitionals differently than Start-up families?

    How might Young Transitionals differ from Start-up Families in terms of products purchased?

    What significance does a marketing segment have to a company's marketing strategy?

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    https://brainmass.com/business/the-marketing-mix/marketing-segmentation-311332

    Solution Preview

    Hello. I provide the following to assist you with your questions.

    Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.

    Households have changed in a number of ways:
    1. Use of technology
    2. Two income earner families versus only one parent in a house working
    3. Abundance of single households
    4. Grandparents as care givers

    Implication of the purchase of goods:
    1. Ability to purchase goods online
    2. Competitors providing the same goods and services has allowed individuals to price compare
    3. Increased travel

    How would Procter & Gamble market shampoo to Young Transitionals differently than Start-up families?
    Procter & Gamble should market shampoo differently by creating advertising to Young Transitionals about how cool their shampoo is, showing that ...

    Solution Summary

    This solution provides a detailed explanation of how households have changed and the significance that a marketing segment has on a company's marketing strategy.

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