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Segmenting for target markets

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Identify the segmentation criteria that will impact your target market selection. Identify your target market. The product/service is a debt consolidation company.

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Solution Summary

Identifying the main criteria for target market identification using specific industry.

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Criteria: high credit card and revolving debt, equity in homes, reasonable credit history (some lower in past is acceptable), reliable and steady income for at least one year, more ...

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