Explore BrainMass

Explore BrainMass

    Segmenting for target markets

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Identify the segmentation criteria that will impact your target market selection. Identify your target market. The product/service is a debt consolidation company.

    © BrainMass Inc. brainmass.com June 3, 2020, 9:13 pm ad1c9bdddf

    Solution Preview

    Criteria: high credit card and revolving debt, equity in homes, reasonable credit history (some lower in past is acceptable), reliable and steady income for at least one year, more ...

    Solution Summary

    Identifying the main criteria for target market identification using specific industry.