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One to one marketing for customised handbags

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You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from specialized (i.e. personalized) marketing.

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Solution Summary

This solution discusses how a handbag retailer can benefit from using personalized marketing.

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Segmentation and Target Markets

You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from one-to-one marketing.

Answer

The company can use one-to-one marketing to target what their customers want. For instance, the company can produce handbags according to different functions: fancy handbags, ...

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