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    One to one marketing for customised handbags

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    You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from specialized (i.e. personalized) marketing.

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    https://brainmass.com/business/marketing/segmentation-target-markets-handbags-397149

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    Question

    Segmentation and Target Markets

    You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from one-to-one marketing.

    Answer

    The company can use one-to-one marketing to target what their customers want. For instance, the company can produce handbags according to different functions: fancy handbags, ...

    Solution Summary

    This solution discusses how a handbag retailer can benefit from using personalized marketing.

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