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Marketing Plan

A. Identify my target market for a new product.
*(My new product (fictitious) is a portable hard-drive for Apple, Inc. This product will have wireless capability, various screen sizes and memory capacities. Music, movies can be dowloaded from iTunes, etc.. whether indoors or on-the-go). My product can be attached to an auxiliary channel in a vehicle and comes with a battery pack and adapter*

b. I need to also identify the segmentation criteria that will impact my target market selection.
c. Describe the organizational buyers and consumers of my product and,
d. Factors that influence their purchasing decisions.
e. Discuss how these factors will impact my marketing strategy.
f. Analyze current competitors (e.g. IBM, Sony) and,
g. Define the competitive landscape for my product.

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a. Identify my target market for a new product.

*(My new product (fictitious) is a portable hard-drive for Apple, Inc. This product will have wireless capability, various screen sizes and memory capacities. Music, movies can be dowloaded from iTunes, etc.. whether indoors or on-the-go). My product can be attached to an auxiliary channel in a vehicle and comes with a battery pack and adapter*
1. The target market is the age group between 10 and 30 years of both genders.
2. The target market will be those that use computers, have facilities to download music with the help of internet PCs and love listening to music or movies.
3. The target market belongs to the high/middle class.

b. I need to also identify the segmentation criteria that will impact my target market selection.
Target market for organizations:
1. Educational institutions:
2. Art and architecture institutions:

So the segmentation criteria will be age, computer users and middle/high class. The segment can be narrowed down if desired to only school and university students having the characteristics of the target market.
Segmentation of organizational market will be on the basis of OEM maker and educational institutions.

c. Describe the ...

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