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Organizational Buying Decisions

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What are three separate ways a health care provider could shape the buying decisions of its customers.

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This solution provides three separate ways a health care provider could shape the buying decisions of its customers. Also included, are examples of the three ways to provide you with more detailed information to guide you in your studies.

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Consumer buying decisions are influenced by many factors, both internal and external, in the health care industry. Consumers select commodities based on their need, ability to acquire the commodity based on their resources, and the price of the commodity. Nevertheless, healthcare providers could shape the buying decisions of consumers through insurance rules and stipulations, physician recommendations, and research studies through mass media.

Health insurance coverage is a factor in consumer spending because "Individuals with private or government insurance are limited to medical facilities which accept the particular ...

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