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Organisational Buying

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Discuss the key characteristics of organizational buying that make it different from consumer buying.

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Solution Summary

The response addresses the queries posted in 184 words with references.

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The response addresses the queries posted in 184 words with references.

//In the following paper, there is a discussion about the characteristics of organizational buying behaviour on the basis of which it is differentiated from consumer buying behaviour.//

On the basis of number of buyers: In organizational buying behaviour, there are few ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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