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Sampling Distributions on Consumer Buying Decisions

A survey of 2,645 consumers by DDB Stern Worldwide of Chicago for public relations agency Merc Brothers showed that how a company handles a crisis when at fault is one of the top influences in consumer buying decisions, with 73% claiming it is an influence. Quality of product was the number one influence, with 96% of consumers stating that quality influences their buying decisions. How a company handles complaints was number two, with 85% of consumers reporting it as an influence in their buying decisions. Suppose a random sample of 1,100 consumers is taken and each is asked which of these three factors influence their buying decisions.

a. What is the probability that more than 810 consumers claim that how a company handles a crisis when at fault is an influence in their buying decisions?

b. What is the probability that fewer than 1,030 consumers claim that quality of product is an influence in their buying decisions?

c. What is the probability that between 82% and 84% of consumers claim that how a company handles complaints is an influence in their buying decisions?

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Solution Summary

This solution shows step-by-step calculation to determine the probability of consumer claims on companies handling a crises, fewer than 1,030 consumers claim that quality of product is an influence in their buying decisions, and the probability of specific number of consumers claims on companies handling a crises.

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