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Knowledge of the Macroenvironment & Leadership Effectiveness

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Graduate Level: In what ways do you think that knowledge of the macroenvironmental segments (social, economic, political, and technological) can assist leaders in improving their leadership effectiveness? Provide reasons to support your answer. What trends emerge in the discussion?

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Please see response attached (see Posting 89506.doc) (some is presented below), including one supporting article.

RESPONSE:

1. In what ways do you think that knowledge of the macro-environmental segments (social, economic, political, and technological) can assist leaders in improving their leadership effectiveness? Provide reasons to support your answer.

Knowledge of the macro-environmental segments (social, political, economic, and technical) can assist leaders in improving their leadership ...

Solution Summary

This solution examines the ways that knowledge of the macroenvironmental segments (social, economic, political, and technological) can assist leaders in improving their leadership effectiveness. It also discusses emerging trends. Research validated with examples provided. Supplemnted with a related article and links for further research.

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Preform a Strategic Audit of Hewlett-Packard (HP)

We are going to perform a strategic audit of a well-known public company, Hewlett-Packard, Inc. (HP). There is a lot of information about HP, Inc. The company has experienced both success and hard times, including recent CEO changes.

PART 1
? Organizational mission and vision
? Products and brands
? Organizational stakeholders
? CEO and executive team
? Geographic markets
? Financials: Revenues/Profits/Return on Equity, etc.

PART 2
? Perform an Industry Analysis using Porter's Five Forces Model.
? Analyze key factors of the macroenvironment.
? Identify environmental threats and opportunities.

PART 3
Perform a current SWOT analysis of Hewlett-Packard, Inc. report:
? Identify and analyze internal strengths and weaknesses.
? Identify and analyze external threats and opportunities.
? Complete the SWOT Analysis.

PART 4
HP relative to Carly Fiorina's tenure as CEO with the company:
? Identify and analyze strategic choices HP, Inc. made during ex-CEO Carly Fiorina's tenure.
? What key strategic choices did Ms. Fiorina make as CEO?
? Do you rate her strategic choices as effective?
? Were her cost-cutting strategies effective?
? What are some of her major accomplishments and failures while CEO of HP, Inc.?

PART 5
? Summarize why HP, Inc. lost revenue and market share during ex-CEO Carly Fiorina's tenure, and critically compare the Compaq merger/acquisition with the acquisition of EDS under CEO Hurd.
? Critically assess the strategic choices made by ex-CEO Carly Fiorina, comparing them with those made by current CEO Mark Hurd.

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