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Marketing Plan Presentation and Defense

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I need assistance in developing a marketing plan presentation and defense for a health insurance company.

1. Select value added customer initiatives
2. Implement a comprehensive customer relationship management program
3 Recommend measures to evaluate customer profitability and retention
4. Recommend measures to evaluate customer relationship management effectiveness.
5. Please give macroenvironment examples
6. SWOT Analysis

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Solution Summary

Well made ppt file attached as solution. The expert examines marketing plan presentation and defenses.

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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