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Presenting the Plan

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Presenting to a management team or client is a skill that marketing professionals need to master. Multimedia presentations are the norm today. It is necessary to change the tone of your U4 IP into presentation style language. Select the content from U4 IP that is necessary to highlight the launch of your product/service.

Presentation Script
1.Create a script to accompany the presentation. It should be persuasive and targeted to a business clientele.

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Solution Summary

The expert examines presenting to a management team presentation. A script to accompany the presentations are created.

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In presenting a plan of action to management the focus should reflect core elements necessary for successfully executing the strategy. The case scenario entails the launching of a new product or service that requires the feedback and/or approval from senior management. Thus, the presentation should entail the beneficial aspects associated with every element (slides to script) that hones on important points and facts. The slides design only reinforces the speaker's strategy in conveying the plan of action to succeeding in launching the product or service.

Let's take a look at the actual at what should reflect in the script and presentation:

Presentation Script - 1. Create a script to accompany the presentation. It should be persuasive and targeted to a business clientele.

Aim in framing the introduction as an opportunity to highlight the product or service to the business clientele that will promote the business launch. Further, the brand message and slogan is often beneficial in the beginning of the presentation script to assure an understanding of the product or service's beneficial aspect to the targeted consumer. In doing so, the presentation script is well focused and on target that brings forth a clarity of understanding to why the product is needed and required for creating brand equity. The persuasive and targeted message to business clientele assists in speaking with merit and factual lead up phase that assures the ending results benefit the audience. Some key areas of focus to creating a persuasive presentation script relays to:

"Product ABC is an advanced technology device for improving proficiency in a consumer's everyday life seeking an easier way to connect with family and friends."

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Solution provided by:
  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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